How to Drive Free Traffic to Your Website and Create a Successful Online Business

You are so excited! You’ve just started an online business and you’re motivated to promote your services. You know that in today’s market many people can benefit from your products and services. But how do you market them? Up until now you haven’t had the funds for Pay per Click or Google Adwords. What other marketing strategies can you use to get website traffic?Search Engine Optimization or (SEO) is the key to f*r*e*e traffic. SEO, what’s that? Search engine optimization is the process of driving traffic to a web site from search engines from the natural search. The natural search results show up on the left hand side of the Google search. Studies indicate that people’s eyes are drawn to the left hand side of the Google search page, resulting in more traffic to the web sites listed in the natural search.Several factors determine the search engine ranking of your website. You must first provide valuable information for your market. Brand yourself as someone who is helpful and solves problems. Do not write negative content or bash anyone, especially other companies. Do not promote your opportunities in the content that you provide for people.The search engines rank your content based on the keywords you use. So choose your keywords well. Use keywords tools like the Google AdWords tool to identify keywords that convert to traffic, leads and money. Research your target market to identify their needs and concerns. Once you know what motivates your market, you can tailor your content to address their concerns. For example, if your market includes busy professional women, write an article with stress management as one of the keywords. Use the keywords in the title of the article, video or blog post.Ensure that you rank in the top ten search results on Google for your name. People will search your name on Google before joining your business as part of their due diligence on your company. You can improve the ranking for your name by creating reviews – reviewing books or appropriate training materials. These reviews also demonstrate that you provide valuable information to your market.Your search engine ranking is also determined by the other websites that link to your website. These links could include the social media sites that you post on and the article directories where you submit your articles. They could also include the sites where you post your videos.As you provide valuable content and use keywords effectively, you improve the search engine optimization for your website. As your website ranks higher in the natural search, more people will become aware of your business and the services that you provide. You are generating more leads and are building a successful online
business to live your dreams.